Loin d’ici Sweets

Loin d’ici Sweets is a New Jersey based bakery specializing mainly in macarons. “Loin d’ici” is a French term that translates to “far or faraway from here”. The goal for this brand was to an appealing and “sweet” looking brand to match the products being sold.

Project includes:
LOGO VARIATIONS/ CARD/ SOCIAL MEDIA/ BROCHURE/ FOOD PHOTOGRAPHY

For this brand, I created two logos a circular logo, mainly for social media profiles purposes, and a long form logo. The circular logo was decided to the favored of the two. And of course, both logo employ imagery of a macaron, referring to the main product the bakery sells.

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Included below is a variety of some appetizing macron photography I shot for Loin d’ici Sweet’s instagram page.

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Programs used:
Adobe Suite: Illustrator, Photoshop, Light Room, Indesign

Loin d’ici Sweets by Victoria Senesie

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