PerformLine Videos
PerformLine is a marketing compliance software company specializing in a variety of marketing compliance solutions for various industries. During my time at PerformLine, I oversaw a rebrand, website overhaul, and created a plethora of video content for various marketing social media campaigns.
Project includes:
LOGO REBRAND/ EXPLAINER VIDEOS / SOCIAL VIDEOS
PerformLine Rebrand
This short video showcases the PerformLine rebrand of the logo and website. For this project I assisted in giving the brand a newer and more modern look. In the video I created, you see the original logo, using Helvetica Neue, transform to the brighter, rounded, and more modern logo, and then to the PerformLine “bug” the brand’s short form logo used on social pages. This logo uses the typeface Depot New which goes on to be used as the main headline font for the website.
Take Control of Your Marketing Compliance Program with PerformLine
This is an explainer video showcasing the benefits of PerformLine. This project included a variety of custom animations of tech platform images, infographics, icons, and motion graphics that I created mainly using Adobe After Effects. Additionally, I was charged with fine tuning the voiceover which I created using the ElvenLab’s AI text-to-speech feature.
Why Banks Use PerformLine for Marketing Compliance
This explainer video was created to showcase the benefits of PerformLine to the banking industry and is the first of a series of targeted “industry” videos. This project included a variety of custom assets I created using adobe illustrator and photoshop. The subsequent animations were created in After Effects. For the voiceover used in the video, I created it using the ElvenLab’s AI text-to-speech feature.
PerformLine Social Media Videos
These two videos are examples of content created for the company’s social media pages. Both were created using a combination of After Effects and Canva.