PerformLine
PerformLine is a marketing compliance software company specializing in a variety of marketing compliance solutions for various industries. During my time at PerformLine, I oversaw a rebrand, website overhaul, and created a plethora of video content and digital assets for various marketing social media campaigns.
Project includes:
LOGO REBRAND/ WEBSITE REDESIGN/ SOCIAL MEDIA TEMPLATES/ EXPLAINER VIDEOS / SOCIAL VIDEOS
PerformLine Logo Refresh
For this project I assisted in giving the brand a newer and more modern look by refreshing the logo. The original logo, using Helvetica Neue had a more muted, serious, and dated look. To feel more modern and friendly, in the newer logo there’s a use of brighter colors, rounded shapes, and the typeface Depot New, a softer looking sans serif. Additionally this newer logo comes with a short-hand version of the logo, the PerformLine “bug”. Below I have a video showing the logo transformations.
PerformLine Website Refresh
Along with the logo refresh, I assisted with updating a variety of digital assets for the company’s website. My biggest contributions for this project were creating the platform images used throughout the entire website, generating layout ideas, and assisting with website Q&A.
PerformLine Social
During my time at PerformLine, I created and contributed to a variety of social templates that would go on to be used on our company’s social media (specifically LinkedIn). These static templates would be created using a combination of Adobe Illustrator and Canva. Additionally I would update these templates regularly to make sure they matched with our brand or whatever event was being promoted. Additionally, I helped create a variety of LinkedIn header image templates.
PerformLine Social Carousel
In addition to static social images, I helped create a variety of carousel templates. Below is a sample of a carousel created for Halloween. If you’s like to view more carousels I’ve created, you can view them here on the reports page.
PerformLine Presentation Template
During my time at PerformLine, I helped create various presentation templates. Below is a sample.
PerformLine Video Content
Below are samples of some videos I created during my time at PerformLine.
Take Control of Your Marketing Compliance Program with PerformLine
This is an explainer video showcasing the benefits of PerformLine. This project included a variety of custom animations of tech platform images, infographics, icons, and motion graphics that I created mainly using Adobe After Effects. Additionally, I was charged with fine tuning the voiceover which I created using the ElvenLab’s AI text-to-speech feature.
Why Banks Use PerformLine for Marketing Compliance
This explainer video was created to showcase the benefits of PerformLine to the banking industry and is the first of a series of targeted “industry” videos. This project included a variety of custom assets I created using adobe illustrator and photoshop. The subsequent animations were created in After Effects. For the voiceover used in the video, I created it using the ElvenLab’s AI text-to-speech feature.
PerformLine Social Media Videos
These two videos are examples of content created for the company’s social media pages. Both were created using a combination of After Effects and Canva.